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Simply put, we replace the brick-and-mortar mode to sell things online to consumers. Different from online apps, we keep the role of the salesperson who explains and pitches the products to the consumer, albeit via social media.
Founder and Chairman of Monsoon Hair Group, Addy is one of Singapore’s most sought-after hairstylists. He is also a spokesperson and ambassador for multiple regional brands.
Charismatic TV personality and host Pornsak is an eight-time awardee of Top 10 Most Popular Male Artistes in Star Awards, and Best Variety Show Host Winner. He remains one of the most sought-after hosts and brands ambassadors in Asia.
Michelle is a well-loved TV personality and a six-time awardee of Top 10 Most Popular Female Artistes in Star Awards. She is Co-founder and Partner at Twister-Monsoon Hair Group, and involved in Baliza, a fashion social enterprise.
We have sold brands from homegrown companies such as Mary Chia, Osim, SK Jewellery to international brands such as Schwarkopf, Rolex and Louis Vuitton.
There are more accountability and transparency as the KOLs are personally endorsing the products.
With the KOLs’ live demonstration of the products, customers get a more personal experience and understanding of the products they are buying from the comfort of their home. Any immediate queries would be answered immediately by the KOLs.
Apart from sales, Livestream broadcasts add entertainment value to the overall shopping experience with the KOLs’ banter.
