Services / DOOH ADVERTISING

Digital
Out-of-Home

Digital out-of-home advertising, or DOOH, combines the physical visibility of traditional outdoor media with the real-time targeting and flexibility of digital technology.

DOOH / SINGAPORE + ASIA LED ULTRA-SCALE DIGITAL NETWORKS PLACE-BASED MEDIA
DOOH AT A GLANCE
One Network.
Everyday Touchpoints.

Media Taurus provides digital out-of-home advertising in Singapore through LED billboards, digital display networks and place-based screens. Digital campaigns can be scheduled and distributed across selected locations, making it possible to deliver timely and visually engaging messages to targeted audiences.

VISIBLE.
FLEXIBLE.
IN MOTION.
Digital out-of-home screen above a busy station entrance in Japan
Corner LED screen on a commercial building in Singapore
Airport DOOH screen in the departure hall at Soekarno-Hatta Airport, Jakarta Orchard Road digital billboard at Design Orchard advertising a Marina Bay Sands concert
LED screen on a building beside a public lawn with passing pedestrians
Corner LED screen on a commercial building in Singapore Pepsi campaign on a tall vertical LED screen at night
Gimbap ad on a large LED façade screen in Chongqing, China

DOOH is suitable for product launches, promotional campaigns, event publicity, brand awareness and time-sensitive communications. Advertisers can use motion, colour and changing creative messages to attract attention within busy physical environments.

DOOH Media Formats
Different Spaces.
Different Ways to Be Seen.
01Digital Billboard and
LED Advertising
02Condominium Digital
Screen Advertising
03Commercial Building
Screen Advertising
04Mobile Truck
Advertising
05PosterWalker™
Advertising
06Cinema and Integrated
Media Advertising
Digital billboard advertising above the entrance of Design Orchard, Singapore
SINGAPORE / DIGITAL BILLBOARD
Whether you require an LED billboard in a specific Singapore location or multiple billboards across Southeast Asia, we can recommend opportunities based on your intended audience and campaign objectives.
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Digital Billboard
and LED Advertising

Digital billboard advertising gives brands a powerful presence in high-traffic locations. Large-format screens deliver strong visual impact and can reach both pedestrian and road traffic throughout the day.

Media Taurus offers digital and LED billboard advertising in Singapore at prominent locations such as shopping districts, commercial centres and major lifestyle destinations.

OUR TEAM CAN ASSIST WITH
01Identifying suitable billboard locations
02Comparing available screen formats
03Planning campaign duration and frequency
04Coordinating artwork specifications
05Managing production and media placement
06Liaising with media owners
07Supporting campaign execution
Digital advertising screen beside a condominium lobby door, with the swimming pool visible outside
SINGAPORE / CONDOMINIUM DIGITAL SCREENS
Media Taurus provides access to an extensive condominium digital screen network covering developments across Singapore. Advertisers may select locations according to geographical coverage, audience profile and campaign requirements.
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Condominium Digital
Screen Advertising

Condominium digital screen advertising enables brands to reach residents directly within their living environments. Screens positioned in commonly used areas provide repeated brand exposure and can reach households, professionals and higher-income audience groups.

THIS MEDIA FORMAT IS SUITABLE FOR
01Consumer products and services
02Food and beverage promotions
03Banking, insurance and financial services
04Education and enrichment programmes
05Healthcare and wellness services
06Property and home-related businesses
07Automotive and lifestyle brands
Digital screen showing a Charlie and the Chocolate Factory advertisement in an office building lift lobby
SINGAPORE / COMMERCIAL BUILDING SCREENS
Media Taurus provides access to an island-wide commercial building screen network with advertising opportunities across business districts and commercial centres. The medium supports high campaign frequency and repeated exposure within the audience’s daily routine.
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Commercial Building
Screen Advertising

Commercial building screen advertising helps brands reach working professionals within office and business environments.

Digital screens located across commercial buildings provide regular exposure during working hours and can be especially effective for campaigns targeting PMEBs, business owners, executives and office workers.

DBS SME Banking mobile advertising truck with an LED display screen parked by the roadside in Singapore
SINGAPORE / MOBILE TRUCK
The combination of mobility, visibility and direct audience interaction makes truck advertising a versatile platform for both awareness and experiential campaigns.
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Mobile Truck
Advertising

Mobile truck advertising transforms a vehicle into a moving billboard or experiential event space. Instead of remaining in one fixed location, the campaign can travel along planned routes and stop at selected activation points.

Media Taurus offers mobile truck advertising in Singapore through different vehicle sizes and configurations, including LED display trucks and trucks with collapsible stages.

A customised route can be planned to reach selected districts, business areas, shopping destinations or event locations.

MOBILE TRUCKS MAY ALSO BE USED FOR
01Product launches
02Roadshows and brand activations
03Sampling activities
04Pop-up experiences
05Recruitment campaigns
06Event publicity
07Mobile exhibitions
08Live performances and presentations
Two PosterWalker™ talents carrying McDonald’s lightbox displays and holding flyers outside a McCafé in Singapore
SINGAPORE / POSTERWALKER™
Media Taurus can coordinate talent recruitment, supervision, route planning, deployment, permit applications and post-campaign reporting.
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PosterWalker™
Advertising

PosterWalker™ is a mobile human advertising platform that brings brand messages directly to audiences in high-traffic locations.

Trained talents carry branded lightbox displays along planned routes, giving campaigns both visual exposure and opportunities for personal engagement. They can also distribute flyers, samples or promotional items and collect immediate audience feedback.

PosterWalker™ advertising in Singapore is well suited for roadshows, retail promotions, event publicity, product launches and campaigns requiring direct audience interaction.

Design Orchard LED billboard on Orchard Road, Singapore, advertising the Beauty and the Beast musical
SINGAPORE / CINEMA AND INTEGRATED MEDIA
Our integrated media opportunities also include e-magazine placements, eDM advertising and targeted digital campaigns using audience data. Combining physical and digital media allows brands to reinforce campaign messages beyond a single location or platform.
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Cinema and Integrated
Media Advertising

Cinema advertising places your brand before an attentive audience in an immersive environment. Media Taurus provides cinema advertising opportunities across an island-wide network of locations in Singapore.

Cinema campaigns may be combined with billboards, commercial screens, mobile advertising and digital audience retargeting to create multiple touchpoints throughout the customer journey.

REGIONAL REACH
Outdoor Advertising
Across Asia

Media Taurus is more than an outdoor advertising agency in Singapore. Our regional network connects advertisers with OOH and DOOH opportunities across Asia, including Indonesia, Malaysia, Vietnam, Thailand, China, Hong Kong, Taiwan, Japan and South Korea.

As a regional OOH media buying agency in Asia, we help brands navigate different markets, identify suitable media partners and coordinate campaigns across multiple countries.

SINGAPORE
INDONESIA
MALAYSIA
VIETNAM
THAILAND
CHINA
HONG KONG
TAIWAN
JAPAN
SOUTH KOREA
OUR REGIONAL CAPABILITIES
01OOH media sourcing and recommendations
02Media planning and buying
03Digital Out-of-Home advertising across Asia and the rest of the world
04Billboard advertising across Southeast Asia and the rest of the world
05Airport, transit and retail media
06Cross-border campaign coordination
07Artwork and production coordination
08Local market liaison and execution support
MEDIA TAURUS OOH
One Partner.
Multiple Markets.

Whether you are entering a new market or launching a campaign across several Asian countries, we provide a coordinated point of contact for your regional advertising requirements.

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